[VIS个案] 4seven 视觉形象
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4seven
4creative appointed ManvsMachine to create a cohesive on & off air package for new channel 4seven, that would sit comfortably as part of the Channel4 family.
ManvsMachine worked alongside 4creative to create an on-screen identity which uses a distinctive corner wrap concept across the package. This corner approach creates a visual signature style akin to the Channel4 coming together of the logo, where the viewer is always travelling around a corner from left to right. This holds all the elements together creating a set of idents which result in a logic defying scene, reminiscent of M.C Escher. These idents feature a custom camera technique created by ManvsMachine where regular scenes are given an irregular treatment. It was vital the set retained the Channel4 feeling of everyday locations whilst being very much its own channel.
The graphic elements take the brand into three dimensions with a reactive seven which reflects the amount of 'buzz' around programming throughout the day. This is combined with a clever touch of a time intelligent OSP where the channel branding gets darker as the day goes on, all graphics adjust as night sets in and the content changes accordingly.
4creative任命ManvsMachine及关闭空气包新渠道4seven，坐在舒适的通道4家庭的一部分创建一个有凝聚力的。
ManvsMachine工作沿着4creative创建一个屏幕上的身份，整个包使用一个独特的角落里包的概念。这个角落的方法创建一个可视化的签名风格类似的标志，观众总是围绕一个角落从左至右旅游的通道4。持有的所有元素一起创造一个不畏现场的逻辑，让人想起埃舍尔导致idents这一套。这些idents功能创建一个定制的摄像技术ManvsMachine定期场景给出了一个不规则治疗。这是至关重要的，集保留了日常的位置，而通道4的感觉是非常自身的渠道。
图形元素考虑到三个方面的反应七，这反映了整个一天的“嗡嗡”周围编程金额品牌。这是结合巧妙的时间智能OSP的渠道品牌变暗，作为一天的触摸，所有的图形调整为晚集和内容发生相应的变化。
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