南方略
个人日记
深圳市南方略营销管理咨询有限公司
总经理刘祖柯
刘祖柯 资深营销管理专家,南方略营销管理咨询公司总经理，清华大学MBA.深圳市民营企业家联谊会特聘高级营销顾问.先后在东风汽车集团公司、深圳华为集团公司、深圳瑞德丰公司担任营销经理、营销总监等职。
清华大学MBA，深圳市南方略营销管理咨询有限公司总经理，
《民营经济报》特聘顾问，
中国企业联合会高级管理咨询顾问，中国职业经理人培训学院教.
作为营销管理者，他有十多年在东风汽车、华为公司等知名企业工作的经历；作为咨询专家，他倡导"实质性地为客户解决问题"，并曾成功服务过很多知名企业，包括：胜利油田、东风汽车、华为、徐工集团、依波表、步步高、TCL、康佳等等。
在首届中国管理大会上，他被中国管理科学学会、国际管理学会、国际职业经理人协会评选为“优秀管理专家”！
刘祖柯 - 营销创新六大突破：
1、客户价值的创新：不仅为客户提供物质利益、功能利益，还要提供过程利益。
2、业务模式的创新：营销不是简单的卖产品，还要做客户的顾问。
3、市场运作战略化：企业的战略是一个方向，没有航向的船，永远到不了彼岸。
4、营销队伍创新：要把营销人员从业余选手，打造成职业选手。
5、营销管理精细化：从过去的粗放粗犷，走向精耕细作。
6、市场营销系统化：过去简单的产品竞争，已经演变成全方位的竞争。
深圳市南山区高新技术产业园中区M—7B（中钢）座六层
邮编：518067
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さ 飛雪 ゞ拒聊～勿扰
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